Thursday, 22 January 2015

Game Changing Letter

I remember like it was yesterday when I received my acceptance letter to attend Sheridan College for the Advertising and Marketing Communications program. I was excited beyond belief and didn't expect the package to come in the mail. Even though you know deep down that you deserve something good in your life to happen or for your dreams to knock at your front door, you always expect less. I never understood why that is; maybe it's just human nature to expected the worse and hope for the best. Anyway, it was an afternoon during the summer time; I can't remember which day it was for the life of me but I remember being at home and enjoying a beautiful day with my girlfriend at the time. My grandfather came in the house with the mail and I remember him yelling my name saying... "MATTHEW... You got mail here! It's from Sheridan College!!!" After hearing that I remember my girlfriend looking me in the eye and smiling and saying, "Your future is here." and I immediately ran downstairs and opened up the package only to find enclosed a confirmation letter welcoming me to Sheridan College for the Fall term 2012. I was overjoyed and it was so serial I couldn't believe what I had just read. Those words on that piece of paper were music to my ears and I had never been happier.

Throughout the remaining summer days I began to prepare myself for what was about to come my way. I began reading Adweek articles, researching agencies, phrases, definitions and more to get myself equipped with some knowledge so I wouldn't go in blind. It was a fun and exciting time and I couldn't wait for everything to come my way. It was as if the World suddenly stopped and my dreams were looking me dead in the eye and I had but one advisory to beat, that advisory was me. It was a blessing disguised as an opportunity and I wasn't ready to let it slip through my fingers for any obstacle that was about to come my way.

"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty."

- Winston Churchill

Thursday, 15 January 2015

Where It All Began

I have never blogged before so I find this very interesting and exciting at the same time. For my first blog I will be talking about "Where It All Began"... Meaning When, Where and Why I chose to fall in love with Advertising and Marketing. It all started when I was about fifteen years old which will be nine years ago this March. I was at home during the summer hanging out around the house watching TV, movies and listening to music all at the same time because "I like to party!" If you didn't get that it was a Talladaga Nights reference. Anyway... So I was at home hanging out as I said and then an awesome commercial came on, an ad if you will and it was something rather simple but fun; it was a Coca-Cola commercial which caught my attention. After seeing this commercial I went upstairs to my computer and I began researching commercials and watching some over and over again until my father came home later that evening. As soon as he came in the door I asked him where commercials came home, who made them and how were they made. His words were, "Wow! Slow down dude and let me get dinner going and we will discuss your crazy and spontaneous obsession with commercials." So eventually dinner was made and we had finally sat down and began eating dinner. He then started to speak and I immediately interrupted him and asked a million questions which he finally told me to shut up and began explaining where commercials came from. 

After dinner was done and our conversations were had, I went back upstairs and began looking at ads and commercials that I thought were rather appealing to my eye. And it then dawned on me that I would love to be apart of making and designing ads, commercials and whatever else was associated with this type of business. And ever since that day nine years ago, I have worked my ass off to finally get to where I am today which is a Advertising Executive to be fast approaching his graduation day which I have waited for my entire life. 

Each day I wake up and I feel more motivated and inspired to do what I always said I would and to be apart of something passionate and great. It has been the most hard fought and amazing journey one could embark upon and I am so truly blessed and happy with the success that has come my way thus far and I look forward to learning more and continued success along my journey.

"The future begins with the people who believe in the beauty of their dreams."